You've probably sat in this meeting. A strategy everyone agrees with. Clear goals, confident timelines, a room full of nodding heads.
And then Monday comes.
I've spent my career in the space between that meeting and that Monday, where strategy meets execution and good plans either take root or quietly fade.
Where I learned it
I started in 1999, at the intersection of marketing and technology, just as the internet was changing how businesses reached their customers. Over the years my work moved steadily closer to the engine of the business: operations, programs and strategy.
More than a decade ago, I helped lead the team that stood up a manufacturing facility in China making feminine hygiene products for the U.S. market. Getting machines validated was the easy part. Getting people trained, aligned and confident was the real work.
Today I run daily operations within a Fortune 200 organization, working across 40 cross-functional areas, from sales, marketing and enrollment to contact centers and government partnerships.
What 40 teams taught me
Problems rarely start where they show up. A spike in calls to the contact center can trace back to a step in enrollment. An enrollment issue can trace back to a promise made in marketing. Fix only the symptom and it comes back next quarter, sometimes somewhere else.
The fruit tells you something is wrong. The roots tell you why.
That's the idea behind PomFig. Named for the pomegranate and the fig, two trees that bear fruit for generations, it exists to help organizations perform today, adapt tomorrow and endure for the long term. We don't just optimize the fruit. We strengthen the roots.
Why training is at the center
The most valuable thing I can leave behind isn't a report. It's people who can do the work without me.
That's why PomFig puts training at the center of everything. As a Lean Six Sigma Black Belt and Scrum-certified leader, I teach teams to find problems, fix them and keep improving on their own. And as AI changes how work gets done, I've helped leadership teams across a broad range of organizations adopt it in practical ways that save time and reduce errors.
The lesson is the same either way. Tools don't change organizations. People who know how to use them well do.
What working with me looks like
You work directly with me, not a team of juniors. Expect candid conversation, rigorous thinking, strict confidentiality, and recommendations built to work on Monday, not just in the meeting.
If you're somewhere between the strategy and the Monday, let's talk.
Malik