AI coaching and leadership advisory for executives

AI does the grind. Your leaders do the leading.

We coach executives to put AI to work on their real work, and we’re the trusted, independent partner they can think out loud with, so they get hours back for the decisions and people that matter.

What changes with PomFig coaching

  • Hours of manual reportsMinutes with AI
  • Decisions on gut feelDecisions on data
  • Thinking it through aloneA trusted thinking partner
  • Busy work and reworkTime to lead

Hands-on, confidential and built on your own work. No hype.

  • AI coachingFor executives and their teams, built on real work
  • 25+ years leadingTeams, programs and transformation
  • Across 40 functionsSales, operations, enrollment, contact centers and more
  • Lean Six Sigma Black BeltCertified practitioner and trainer

Programs

Two ways we help leaders

AI coaching

Put AI to work in your leadership team

Practical, hands-on coaching that shows executives and their teams how to use AI safely in their everyday work.

  • One-on-one AI coaching for executives
  • Team workshops on real workflows
  • AI guardrails and a custom playbook
Explore AI coaching

Leadership advisory

A thinking partner for leaders

Sometimes the most valuable thing a leader can have is a trusted, independent person to think out loud with.

  • One-on-one leadership coaching
  • Decision support for the hard calls
  • Confidential thought partnership
Explore leadership advisory

Also available: Lean Six Sigma training, strategy and operations. See all services

Not sure where to start? We’ll help you choose in 30 minutes.

Book a 30-minute discovery call

Why PomFig

The PomFig tree, in under 90 seconds

Roots, trunk, branches, fruit and rings: how we help leaders grow capability that lasts.

AI coaching

Put AI to work. Practically, safely, starting now.

Most organizations already have access to AI. Few use it well. Our AI coaching shows leaders and teams how to use AI in their everyday work to save hours, reduce errors and make better decisions, without the hype.

Every seed connected. Every insight shared.

Track one

AI adoption for leaders

Executive and leadership briefings on where AI creates real value, how to weigh the risks, and how to lead people through the change.

  • Spotting high-value uses of AI
  • Risk, ethics and privacy
  • Setting guardrails and policy
  • Leading teams through change

Track two

AI adoption for teams

Hands-on training for everyday staff, built around the tasks they actually do, inside the tools they already use.

  • Writing effective prompts
  • AI in daily workflows
  • Email, documents and spreadsheets
  • Using AI without exposing private data

How it works

  1. 01

    Prove it

    A short pilot on one real workflow, typically 2 to 6 weeks, that measures the time and errors saved before you invest further.

  2. 02

    Roll it out

    Leader briefings and team training to spread what works across the organization.

  3. 03

    Make it stick

    A custom AI playbook, quick-reference guides and follow-up sessions, so good habits outlast the training.

AI readiness

Find where AI will save the most time and effort in your real workflows, and where it shouldn't be used.

Workflow redesign

Rebuild repetitive processes around AI, with human review where accuracy matters most.

Guardrails

Clear, simple rules for data privacy, accuracy checks and responsible use, especially in regulated environments like pharmaceutical and medical device manufacturing.

Training leaders in AI adoption

Malik, an advanced everyday AI practitioner, has helped leadership teams across a broad range of organizations adopt AI in practical ways that cut the time and effort of routine work and reduce errors.

Book a 30-minute discovery callNeed deeper technical work? PomFig brings in trusted technical partners.

Leadership advisory

A thinking partner for leaders.

Sometimes the most valuable thing a leader can have is a trusted, independent person to think out loud with.

The higher you go, the fewer people you have to think out loud with. PomFig offers confidential one-on-one advisory and coaching for senior leaders working through complex decisions, organizational change, growth and transformation.

Talk with Malik

Want a thinking partner for the hard calls?

Book a 30-minute discovery call

How we help

Four connected capabilities, each one strengthening the others. We focus on pharmaceutical, medical device and other regulated manufacturers, along with growing mid-market organizations.

Operations

Make the business work better.

We remove friction, improve performance and build operating systems that scale, then help your teams keep improving long after the project ends.

  • Business operations
  • Lean Six Sigma
  • Lean Six Sigma training
  • Process improvement
  • Operational excellence
  • Continuous improvement
  • Operating model design

Strategy

Decide where the organization is going.

We help leadership teams turn ambition into clear choices, priorities and action, and keep the plan alive once the offsite is over.

  • Strategic planning
  • Corporate planning
  • Growth planning
  • Strategic alignment
  • Strategy execution

Transformation

Change what no longer works.

When the organization needs to change, we help leaders understand what must change, why, and how to make it stick.

  • Business transformation
  • Organizational restructuring
  • Organizational design
  • Cost optimization
  • Change management

Leadership

Never make the big calls alone.

Confidential, one-on-one support for senior leaders working through complex decisions, change and growth.

  • Executive advisory
  • One-on-one leadership coaching
  • Decision support
  • Confidential thought partnership

Tell us what you’re trying to fix. We’ll tell you honestly if we can help.

Book a 30-minute discovery call

Lean Six Sigma training

Build the capability,
not the dependency.

The best improvement programs outlast the consultant. We train your leaders and teams to find problems, fix them and keep improving on their own.

Training is led by a Lean Six Sigma Black Belt with more than 25 years of experience running real operations, so every concept is grounded in how organizations actually work. Programs can be delivered on-site or virtually, and tailored to your industry and goals.

Our focus is pharmaceutical and medical device manufacturing, where quality, validation and disciplined training matter most. Training goes beyond Lean Six Sigma too, including operations and quality teams and validation teams.

  1. Executive Champion

    For senior leaders and sponsors

    How to choose the right improvement projects, sponsor them well and build a culture where improvement sticks.

    Half-day briefing

  2. Yellow Belt

    For teams and frontline managers

    The core language and tools of Lean Six Sigma, so everyone can spot waste and contribute to improvement.

    One-day workshop

  3. Green Belt

    For managers who lead improvement

    The full DMAIC method (Define, Measure, Analyze, Improve, Control), learned by completing a real project inside your business.

    Multi-week cohort with a live project

  4. Black Belt coaching

    For improvement leaders and program owners

    One-on-one mentoring for those leading complex projects or building an improvement program across the organization.

    Ongoing coaching

Learn on real problems

Participants work on challenges from your own business, so training pays for itself while people learn.

Built for leaders

Practical and decision-focused. Enough statistics to be rigorous, never so much that it loses the room.

Capability that stays

Follow-up coaching helps new skills take root, so improvement continues long after the training ends.

Book a 30-minute discovery callPrograms are tailored to your organization's size and goals.

Some businesses are built for a quarter. Others are built for generations.

Solving today's problem should never create tomorrow's. We help leaders solve today's challenges while strengthening the organization for what comes next.

The pressures are real

  • Growth that outpaces the operating model
  • Competition and cost pressure
  • Organizational complexity
  • Transformation and restructuring
  • Leadership transitions
  • Markets that keep changing
PerformToday
AdaptTomorrow
EndureFor generations Built to last.

The PomFig philosophy

Strong roots create lasting organizations.

Fruit

Sustainable results

The measurable outcomes a healthy organization produces, year after year.

Branches

Strategy and growth

The strategic choices that decide where the organization goes next.

Trunk

Leadership and organization

The leadership, structure, accountability and decision-making that hold everything together.

Roots

Operational foundation

The systems, processes, capabilities and disciplines that keep the organization healthy.

We don't just optimize the fruit.
We strengthen the roots.

We help leaders through the moments that matter.

Most clients don't arrive asking for a service. They arrive with a situation. Which one sounds familiar?

Processes that worked at half the size start to strain, and the same problems keep resurfacing. Where we usually start: operating model design, process improvement and growth planning.

Decisions take too long, handoffs multiply and nobody is quite sure who owns what. Where we usually start: organizational design, Lean Six Sigma and decision-rights clarity.

The market, the technology or the strategy has shifted, and the organization needs to shift with it. Where we usually start: transformation planning, change management and strategy execution.

The people and the plan look right, but results lag. Where we usually start: root-cause diagnosis, operational excellence and performance management.

Restructuring, consolidation or a hard reset on priorities. Where we usually start: organizational restructuring, cost optimization and confidential executive advisory.

The PomFig method

We don't start with solutions. We start with better questions.

01

Understand

What is actually happening?

02

Diagnose

Where is the friction, risk or opportunity?

03

Design

What should the future look like?

04

Build

How do we make the change last?

Every ring is a year of growth.

About Malik

What Malik brings to your leadership team.

An operator who has spent 25+ years running real operations. Malik helps executive teams put AI and Lean Six Sigma to work, and leaves behind people who can keep improving without him.

Strategy is easy to write down. Execution is where it gets tested. Malik has spent his career in that gap, and that is exactly where he helps your company.

Today he runs daily operations within a Fortune 200 organization and has worked across 40 cross-functional areas, from sales, marketing and enrollment to contact centers and government partnerships. He knows how problems travel between teams, and how to train people to stop them at the source.

  • Lean Six Sigma Black Belt
  • Scrum certified
  • 25+ years of experience

What Malik can do for your company

Five things executives hire him for

01

Give your leaders hours back

Build AI into the work your leaders and teams already do, such as reports, analysis, summaries and writing, with clear guardrails.

02

Fix problems at the root

Use Lean Six Sigma to trace recurring issues across functions to their real cause, so they stop coming back next quarter.

03

Turn plans into execution

Set the operating rhythm, owners and measures that turn strategy into weekly work people can act on.

04

Build capability that stays

Train internal champions and leave playbooks behind, so your company depends less on consultants, not more.

05

Be a candid thinking partner

A confidential, independent sounding board for senior leaders working through hard decisions.

What the first 90 days can look like

Fast to start. Built to last.

Every engagement is tailored, but most follow this shape so you see results early and keep them.

Weeks 1 to 2

Diagnose

  • Meet your leaders and see the work first-hand
  • Find where time, quality and decisions are being lost
  • Pick one or two high-value starting points

Weeks 3 to 6

Train on real work

  • Executive briefing and hands-on team training
  • A pilot on a live workflow or improvement project
  • Guardrails agreed with your leaders

Weeks 7 to 12

Make it stick

  • Measure what changed and share it
  • Coach internal champions to lead the next wave
  • Hand over a playbook your teams own

Why executives trust him

Experience you can put to work

  • Runs operations todayOversees daily operations within a Fortune 200 organization, so his advice is tested in the real world every week.
  • Across 40 functionsSales, marketing, enrollment, contact centers, government partnerships and more. He sees how one team's problem starts in another.
  • Built a factory's team from scratchHelped lead the team that stood up a manufacturing facility in China for the U.S. market, including training the validation team.
  • Trains organizations on AIHas helped consulting firms, schools and other organizations use AI to cut the time, effort and errors in routine work.
  • Lean Six Sigma Black BeltA certified practitioner and trainer, also Scrum certified.
  • 25+ years of experienceSince 1999, across marketing, technology, operations and strategy.

Working with Malik

What to expect

  • You work directly with Malik, not a team of juniors.
  • He starts with your problem, not a standard curriculum.
  • Candid and confidential. You get honest advice, kept private.
  • Built for Monday. Recommendations your people can act on right away.
  • Measured. You'll know what changed and what it was worth.

Talk directly with Malik about your leadership team.

Book a 30-minute discovery call

The goal isn't simply to perform.

Markets change.Leadership changes.Technology changes.Customers change.Strategies change.

It's to endure.

Organizations that endure can adapt without losing the foundations that make them strong. PomFig helps leaders build those foundations.

Build for today. Prepare for tomorrow. Design for generations.

How an engagement unfolds

The first story comes from Malik's own career. The others are illustrative scenarios based on situations organizations commonly face, showing how we think and work.

From Malik's career: regulated product manufacturing, China and the U.S.

Standing up a feminine hygiene manufacturing facility in China for the American market

Malik played a pivotal role leading the team and operations behind a new facility in China built to make feminine hygiene products for U.S. consumers.

The situation
A consumer products company set out to manufacture feminine hygiene products in China for sale in the United States. These are products used intimately by millions of women, so there is no room for quality shortcuts, and everything sold in the U.S. must meet American regulatory and retailer expectations.
The challenge
Building a facility from the ground up meant coordinating equipment, suppliers, quality systems and a new workforce across time zones, languages and two very different regulatory environments. The validation team had to prove that every machine and process performed consistently before production could begin.
The question
How do we build a facility that produces safe, consistent products from day one, and keeps doing so?
The approach
Malik led the team and its operations, treating the facility as one system of people, processes, equipment and quality. He set a clear operating rhythm across the U.S. and China teams, and made validation readiness a priority from the start rather than a final hurdle.
The action
  • Managed the cross-functional team and day-to-day operations through build-out and start-up.
  • Brought the validation team up to speed on U.S. requirements, documentation standards and the reasons behind them.
  • Built training for operators, supervisors and quality staff, so standard work and quality checks were understood, not just followed.
  • Put daily and weekly operating reviews in place to surface issues early and close them quickly.
  • Kept communication clear across languages and time zones, so decisions didn't stall.
The result
A trained, aligned team and a validation effort built to support production for the American market, with the operating discipline to keep quality consistent over time.
The lesson
Validation isn't paperwork at the end. It's proof that people, processes and machines are ready, and it starts with training.

Illustrative scenario: building materials distribution, Dubai

Growing across the region without drowning in inventory

A distributor importing building materials from China and selling across the Middle East had outgrown the way it planned, bought and stocked.

The situation
Over a decade, the company had grown from the UAE into several Middle Eastern markets. It sourced tiles, sanitaryware, fittings and finishing materials from dozens of factories in China, held stock in a central Dubai warehouse, and supplied contractors, developers and retailers across the region.
The challenge
Sales were growing, but margins and cash were not keeping up. Best-selling products ran out while slow movers piled up in the warehouse. Sea freight lead times were long and unpredictable, quality problems were discovered only when containers arrived, and each country team placed its own orders.
The question
How do we keep growing across the region without tying up more and more cash in inventory?
The approach
We mapped the full journey from customer order back to the Chinese factory floor, then used Lean Six Sigma tools to find where lead-time variation and defects actually came from. We segmented the product range by sales volume and demand stability, so each product could be managed according to how it really sells.
The action
  • A single, regional demand plan replaced separate country orders, reviewed monthly by sales, purchasing and finance together.
  • Supplier scorecards and pre-shipment inspections in China moved quality checks upstream, before goods were paid for and shipped.
  • The supplier base was consolidated around the most reliable factories, with shipments combined to fill containers more efficiently.
  • Stocking rules were set by product segment: always available for fast movers, made to order for slow movers.
The result
Engagements like this aim to free up working capital, improve availability of the products customers buy most, and cut the cost of quality problems found too late. Just as importantly, the company gains a planning rhythm that can absorb new markets without new chaos.
The lesson
Growth problems in distribution are often planning problems wearing a logistics costume.

Illustrative scenario: medical device manufacturing, AI adoption

Cutting the paperwork, not the quality

A mid-size medical device manufacturer wanted to use AI to ease the documentation load on its quality and operations teams, without putting compliance at risk.

The situation
The company was growing, and its quality, engineering and operations teams were spending hours each week on documentation: investigation write-ups, deviation summaries, meeting notes and training records. Some employees had started using AI tools on their own, each in a different way.
The challenge
Leadership could see the time savings, but worried about accuracy, data security and regulatory expectations. There were no shared rules, so some people avoided AI entirely while others used it without guardrails.
The question
How do we capture the time AI can save in a regulated environment, without creating new quality or compliance risk?
The approach
We started with the work, not the tools. We mapped where documentation time actually went, chose one workflow for a pilot, and set guardrails with quality and IT leaders first: which tools are approved, what information can and can't be entered, and a rule that a qualified person reviews and approves anything AI drafts before it enters the quality system.
The action
  • A leadership briefing on high-value uses of AI, the risks, and why human review stays in the loop.
  • A four-week pilot using AI to draft first-pass investigation summaries, each reviewed and approved by qualified staff.
  • Hands-on training for team members, built around their everyday tasks using non-sensitive examples.
  • A simple prompt library, quick-reference guides and an AI playbook for the teams.
  • Monthly check-ins to measure results and choose the next workflow to expand into.
The result
Engagements like this aim to save hours of drafting time each week, make documentation more consistent, and give leadership confidence that AI is being used safely and the same way across teams.
The lesson
In regulated work, AI adoption succeeds when the guardrails come first and people stay in the loop.

Want results like these in your organization?

Book a 30-minute discovery call

The PomFig Perspective

Not a blog. A place to show how we think about the problems leaders actually face.

Rooted strategy. Lasting results.

Let's talk about the problem.

You don't need the answer before you reach out. Tell us what you're trying to solve, and we'll start there.

Email
Malik@PomFig.com
Phone
786-POMFIG-0 (786-766-3440)

Strategy

Why most strategic plans fail before execution begins

The PomFig Perspective. 6 min read.

Most strategic plans don't fail in execution. They fail on the day they're finished, in the conference room, while everyone is nodding.

The plan looks complete. It has a vision, a handful of pillars, a set of initiatives and a timeline. The leadership team leaves the offsite energized. Six months later, very little has changed, and the plan quietly becomes a document people refer to rather than a direction they follow.

When that happens, leaders usually blame execution: people weren't disciplined, priorities shifted, the market moved. Sometimes that's true. More often, the plan was never executable in the first place.

A plan is not a strategy

A strategy is a set of choices. It says where the organization will compete, how it will win, and, just as importantly, what it will stop doing. Many strategic plans contain almost no real choices. They list everything the organization would like to be true, carefully balanced so that no part of the business feels left out.

If your strategy doesn't make anyone uncomfortable, it probably isn't making any choices.

The test is simple. Read each priority and ask what you will do less of because of it. If the answer is nothing, it isn't a strategic priority. It's a wish.

Five ways plans fail before they start

  1. Too many priorities. Twelve priorities means none. People can't hold that many in their heads, so they default to whatever they were already doing.
  2. No link to money. If the budget is built separately from the strategy, the budget wins. Every time. Resources reveal what an organization actually believes.
  3. Shared ownership. When a priority belongs to "the leadership team," it belongs to no one. Every initiative needs one name next to it.
  4. Built at the top, delivered in the middle. The managers who have to turn strategy into weekly work are often the last to see it, and the least able to question it.
  5. No operating rhythm. A plan reviewed once a year is a ceremony. A plan reviewed every month, with real data and real decisions, is a management system.

What to do instead

Write your strategy as choices, not aspirations. Limit yourself to three to five priorities, and name what each one replaces. Build the budget from the strategy, not alongside it. Give every initiative a single owner and a measure that will tell you, early, whether it's working. Then put the plan on the calendar: a short monthly review that asks what has changed, what is stuck and what needs to be decided.

Finally, try the Monday test. Ask a manager two levels below the leadership team what they will do differently on Monday because of the strategy. If they can't answer, the plan hasn't failed yet. It simply hasn't started.

Operations

Your business doesn't have a process problem. It has a decision problem.

The PomFig Perspective. 6 min read.

When work slows down, the instinct is to look at the process. Orders take too long, approvals pile up, projects stall, so someone maps the workflow, finds the bottlenecks and redesigns the steps.

Sometimes that's exactly right. But in many organizations, the process isn't the problem. The process is simply where an unmade decision becomes visible.

Waiting is usually waiting for someone

Anyone who has used Lean Six Sigma knows that waiting is one of the biggest sources of waste. What's less often noticed is what people are waiting for. Frequently it isn't a machine, a system or a missing input. It's a decision: an approval, a sign-off, a judgment call that nobody feels authorized to make.

Consider a common pattern. A customer asks for a non-standard price. The salesperson needs approval from their manager, who escalates to a regional head, who copies finance, who asks for a margin analysis, which goes back up the chain. Five people touch a decision that one person with the right information could make in ten minutes.

You can redesign that process as often as you like. Until someone owns the decision, it will keep slowing down.

The signs of a decision problem

  • The same issues come back to leadership meetings again and again.
  • Approvals keep getting added after something goes wrong, and are never removed.
  • People say "I'll need to check" more often than "Here's what we'll do."
  • Senior leaders spend their time on choices that should be made two or three levels down.
  • Process improvements deliver gains that quietly fade within a year.

Fixing the decision, not just the flow

Start by listing the decisions that recur in the area you want to improve. For each one, ask four questions. Who decides? Who must be consulted? What information do they need? And what is the threshold above which it moves up the chain?

Then push each decision as close as possible to the information. The person nearest the customer, the order or the data is usually best placed to decide, provided they have clear limits and know they will be backed up.

Only then redesign the process. With clear decision rights in place, many process steps simply disappear, because they existed only to move a decision around until someone was willing to make it.

Better processes make work flow. Clear decisions are what allow it to keep flowing.

Longevity

Building a business that can outlive its founder

The PomFig Perspective. 6 min read.

A pomegranate or fig tree can bear fruit for generations, long after the person who planted it is gone. Most businesses can't say the same. Many depend so heavily on their founder that the founder's absence, even for a few weeks, is felt in every corner of the organization.

That dependence is natural. Founders build businesses by holding everything together: the key relationships, the hard decisions, the instinct for what matters. But the qualities that make a business succeed in its first decade can limit it in its second.

The founder bottleneck

Founder dependence rarely looks like a problem from the inside. It looks like responsiveness and care. The founder knows every major customer, approves every important hire, and has the final word on pricing, product and people. Things move quickly because one person decides.

Until they don't. Growth multiplies the number of decisions, and the founder becomes the narrowest point in the organization. Talented people leave because they can't grow. Customers expect the founder on every call. And the business's value, to buyers, lenders or the next generation, is limited by how much of it walks out the door each evening.

The goal isn't to remove the founder's judgment. It's to make that judgment part of the organization.

Five foundations of a business that endures

  1. Decisions that don't need you. Write down how important decisions are made, the principles behind them and the limits within which others can act.
  2. A leadership bench. Develop people who can run major parts of the business, and give them real authority before you think they're completely ready.
  3. Relationships that belong to the company. Introduce others into key customer and supplier relationships early, so trust is held by the organization, not one person.
  4. An operating rhythm. Regular reviews, clear measures and shared plans let the business steer itself without waiting for direction.
  5. Values made explicit. What the founder knows instinctively, from how customers should be treated to which shortcuts are never acceptable, needs to be said out loud and taught.

The 90-day question

Here is a useful exercise for any founder or owner. Imagine stepping away completely for ninety days. What would stall? Which decisions would wait? Which relationships would wobble? Which knowledge exists only in your head?

The answers are a map of what to build next. Working through them doesn't diminish the founder's role. It changes it, from the person who holds everything up to the person who planted something strong enough to keep growing.

About PomFig

Why PomFig exists

A note from Malik, Founder and Principal

You've probably sat in this meeting. A strategy everyone agrees with. Clear goals, confident timelines, a room full of nodding heads.

And then Monday comes.

I've spent my career in the space between that meeting and that Monday, where strategy meets execution and good plans either take root or quietly fade.

Where I learned it

I started in 1999, at the intersection of marketing and technology, just as the internet was changing how businesses reached their customers. Over the years my work moved steadily closer to the engine of the business: operations, programs and strategy.

More than a decade ago, I helped lead the team that stood up a manufacturing facility in China making feminine hygiene products for the U.S. market. Getting machines validated was the easy part. Getting people trained, aligned and confident was the real work.

Today I run daily operations within a Fortune 200 organization, working across 40 cross-functional areas, from sales, marketing and enrollment to contact centers and government partnerships.

What 40 teams taught me

Problems rarely start where they show up. A spike in calls to the contact center can trace back to a step in enrollment. An enrollment issue can trace back to a promise made in marketing. Fix only the symptom and it comes back next quarter, sometimes somewhere else.

The fruit tells you something is wrong. The roots tell you why.

That's the idea behind PomFig. Named for the pomegranate and the fig, two trees that bear fruit for generations, it exists to help organizations perform today, adapt tomorrow and endure for the long term. We don't just optimize the fruit. We strengthen the roots.

Why training is at the center

The most valuable thing I can leave behind isn't a report. It's people who can do the work without me.

That's why PomFig puts training at the center of everything. As a Lean Six Sigma Black Belt and Scrum-certified leader, I teach teams to find problems, fix them and keep improving on their own. And as AI changes how work gets done, I've helped leadership teams across a broad range of organizations adopt it in practical ways that save time and reduce errors.

The lesson is the same either way. Tools don't change organizations. People who know how to use them well do.

What working with me looks like

You work directly with me, not a team of juniors. Expect candid conversation, rigorous thinking, strict confidentiality, and recommendations built to work on Monday, not just in the meeting.

If you're somewhere between the strategy and the Monday, let's talk.

Malik